Black Tie Optional: Tips for Platinum Sponsorships

THE SPECIAL EVENTS PLANNER

Tips for Platinum Sponsorships

5 Insider Secrets For Finding Platinum Level Sponsors
For Your Next Event!

by Marley Majcher

1. Put the spotlight on your sponsor.. What do you think is on the mind of someone you are asking for money? The return on their investmentnaturally! You need a proposal with visuals that will do more than justwow them. You need to do your research. You need to know their businessbetter than they do. You

2. Research.

As you are refining your idea andpreparing your presentation, remember you will need to prove theviability of your proposal and clearly establish it's worth.Sponsorship competes with other marketing methods to establish brandvalue. Go after companies that make sense! Don't waste someone's time,since they will remember that you really didn't do your homework. Witheverything you do to make your company the best there is, you want toshow the potential sponsor that you know what you are talking about.Break down who will be attending. What press will be covering theevent, if there will be press and of course how many people. Remember quantity of people attending doesn't mean it is the right fit for x company.

3. Talk about your business as it relates to your sponsor's business. Remember,for now this is not just about you. Having wisely done your research on your sponsor, you will be aware of and prepared to describe to them in detail how they can benefit from your proposal.Sponsors may not care so much about your business as much as what's init for them. Knowing their business nearly as well as your own, be clear about your goals and commitments. Describe what attracted you to them in particular and readily acknowledge their accomplishments. Map out for them specifically how and why you will be a strong asset to their growth and success.

4. Request a realistic amount of funding. Keepyour business hat on! You are seeking sponsorship, not an unendinggift. A sponsor is not your rich Aunt Tillie. If you've created anexcellent business plan, here's where it will really do its job. Asmart business person will only give you what they feel the deal isworth to them. Showing attainable goals in meeting the bottom line,generating new business and an established clientele provides a strong case for ample sponsorship.

5. Put the spotlight on your sponsor. Once yoursponsorship is secured, alert the media! Put out a press releaseannouncing your new partnership with a shout out to your sponsors.After all, they gave you the cash to be able to put on a stupendousevent. Your sponsor's presence can only benefit you, in the media andotherwise. Keep the media informed with alerts and newsletters. Writestories about your business and it's success, and include your sponsorin these announcements. If you participate in local events, rememberadvertising in program books, community newsletters, and media isnearly free.

need to tell them why they should sponsor yourevent and if they don't they are losing out because they will gainbusiness. Do not take this lightly - it is your audition. Before youeven set a meeting with a potential sponsor, solicit a group ofadvisors and professionals you trust to review your work and offertheir advice.

A rticle is provided by:

Leading Entertainment Expert, Entrepreneur, TV Personality, Coach,Author and Sought After Speaker, Marley Majcher is CEO of The PartyGoddess! and publisher of the ezine, "How To Be A Party Goddess". Ifyou are ready to take your career or business to the next level, makemore money and just be happier with your work life, then get your freetips on how to be a rockin' event planner at www.howtobeapartygoddess.com

Happy Planning

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