THE SPECIAL EVENTS PLANNER 
Sponsorships
There is an art to getting sponsorships I have found! By trial and error, I have learned to create the right document for our market. The right document may be different depending on your clientele or market area. Google is our FRIEND!! I have found some great ideas and have checked what other pricing breaks are in others sponsorship packets.
One of my first events early on as an event planner, I thought, no problem. I'll ask for a $100,000 sponsorship because my organization provided a great service to the community. Well, one, I had not established a relationship with this corporate group, and two, Benefits??? Well, the money benefits us, what else?? Okay I then GOT IT! You mean for YOU the funder? You may have the best cause in America, but let's face it, WIIFM (what's in it for me) rules on the corporate side. I have also learned that many funders want to have all the upcoming events laid out together for them to see what's coming up. This year, I tried to present the information that if the funder sponsors all three they can actually get a discount. Sponsoring events separately would cost them more money. And, of course, I pumped up the BENEFITS FOR THEM! I was so surprised to get two vying for the top sponsorship level. These were two sponsors who had never sponsored before (of course with one of them..I did alot, ALOT of relationship building throughout the year). And, I did have the smaller sponsors pick and choose what interested them. It really worked. Try it and let me know how it goes for you!
Happy Sponsorships!
HeadsUP
One of my first events early on as an event planner, I thought, no problem. I'll ask for a $100,000 sponsorship because my organization provided a great service to the community. Well, one, I had not established a relationship with this corporate group, and two, Benefits??? Well, the money benefits us, what else?? Okay I then GOT IT! You mean for YOU the funder? You may have the best cause in America, but let's face it, WIIFM (what's in it for me) rules on the corporate side. I have also learned that many funders want to have all the upcoming events laid out together for them to see what's coming up. This year, I tried to present the information that if the funder sponsors all three they can actually get a discount. Sponsoring events separately would cost them more money. And, of course, I pumped up the BENEFITS FOR THEM! I was so surprised to get two vying for the top sponsorship level. These were two sponsors who had never sponsored before (of course with one of them..I did alot, ALOT of relationship building throughout the year). And, I did have the smaller sponsors pick and choose what interested them. It really worked. Try it and let me know how it goes for you!
Happy Sponsorships!
HeadsUP
Comments